Google Ads vs Facebook Ads

Google Ads vs Facebook Ads

Google Ads

Pros

  • Detailed measuring tool makes your campaign easy to track
  • Large potential audience
  • Immediate influx of traffic
  • Complete control over your daily budget and maximum cost per click
  • Instant return on investment (You can easily define a cost per conversion and understand at what point your profit is made)
  • Targeting options, including regions, time of day, days of the week, and specific websites (if using Display Network)
  • Different advertising options, including Display Network, Search Network, and Remarketing
  • Targeting those who already have an interest and, therefore, are more likely to convert into sales

Cons

  • If set up and managed incorrectly, it can be extremely costly
  • Setup and management can be very time consuming
  • Limited space within your ad (Three lines of text when you are using Search only)
  • Unless you use other forms of Google advertising, such as Google Shopping and YouTube Advertising, you can not include images or videos to sell products and services
  • Depending on your industry, the cost per click (CPC) can be substantial (For example, one client can pay up to $22.84 per click)
  • Depending on your target market, the majority of the large potential audience can turn out to be irrelevant

Facebook Ads

Pros

  • Campaigns are easy to track
  • Immediate influx of traffic
  • Complete control over your daily budget and maximum CPC
  • Instant return on investment (You can easily define a cost per conversion and understand what your profit is)
  • More targeting options, including, towns, regions, age, likes/interests, income bracket, and other demographics
  • Easier to set up than Google Ads
  • The ability to reach people early on in the buying process
  • You can use images and videos to capture the interest of your target market, helping you to sell your products and services
  • CPC is relatively cheap, depending on your industry (On average, clients can pay no more than $0.61 per click)

Cons

  • If set up and managed incorrectly, it can be costly, but less so than Google Ads
  • Depending on your target market, the majority of the large potential audience can be irrelevant. 
  • There is no option to target your ads at certain times within the day or on certain days of the week unless you choose a lifetime budget.
  • Only really suitable for those operating in B2C markets
  • Reaching people too early in the buying cycle could potentially reduce your goal conversion rate